With the demise of many standard incandescent bulbs, the energy saving light bulb market is rich with opportunity. Most energy saving light bulbs are exceptionally ugly and have little appeal to the consumer. However, Hulger have launched the Plumen bulb which is the antithesis of purely utilitarian energy saving bulbs. With the Plumen bulb a designer light fitting is created from only the bulb itself. The bulb uses 80% less energy and lasts 8 times as long as an incandescent bulb, so it will save you energy (and money) in addition to being a striking lighting feature.